Privacy Policy

This policy is a framework provided for information purposes only and is not legal advice, and it does not guarantee compliance with any law or regulation. It should be reviewed by a qualified legal professional, and all placeholders below must be confirmed by Legacy Forge Inc., before publication.

Legacy Forge Inc. ("Legacy Forge", "we", "us") is a growth and digital marketing agency operating in Canada, serving home and local service businesses. Our registered business address is [PLACEHOLDER: registered business address] and our privacy contact is [PLACEHOLDER: privacy contact email].

• Contact and business information you submit: name, business name, email address, phone number, website URL, business type, service area and details about your marketing or growth challenges.
• Communication content: messages, emails, call notes and other correspondence you send to us.
• Technical and usage information: IP address, device and browser type, referring pages, pages viewed and interactions with our site, collected through analytics and similar technologies.
• Advertising interaction information: information about how you interacted with our ads or lead forms on third-party platforms.

We do not intentionally collect sensitive personal information, and we ask that you do not submit it through our forms.

• Forms on this website, including the Free Business Growth Audit request form.
• Lead forms hosted on third-party advertising platforms, including Meta (Facebook and Instagram) lead ads and Google forms or extensions.
• Email, phone, SMS and messaging communications with us.
• Analytics, cookies and similar technologies on our website.
• Our customer relationship management (CRM), email and automation tools, where your information is stored and processed.

• To respond to inquiries and Growth Audit requests.
• To prepare and deliver proposals, assessments and services.
• To communicate with you about your inquiry or engagement.
• To send relevant information about Legacy Forge services where permitted, with an option to unsubscribe at any time.
• To operate, secure, measure and improve our website and marketing.
• To meet legal, accounting and record-keeping obligations.

Where required by applicable Canadian privacy legislation, we rely on your consent to collect, use and disclose personal information, and you may withdraw that consent as described below.

Information submitted through our forms or through third-party lead forms is used to contact you about your inquiry and about services relevant to your business. We do not sell your personal information.

We use advertising and analytics services which may set cookies or use similar identifiers to measure campaign performance, attribute conversions and improve targeting. These may include [PLACEHOLDER: confirm the exact tools in use, for example Google Analytics, Google Ads, Meta Pixel and conversion APIs]. These services process information according to their own privacy policies.

We share information with service providers who help us operate our business, such as website hosting, form processing, CRM, email and SMS automation, scheduling, analytics and advertising platforms. Current providers include [PLACEHOLDER: list of service providers and processors]. Providers are expected to protect information and use it only for the purposes we specify. Some providers may store or process information outside of Canada, where it may be subject to the laws of that jurisdiction.

Our website may use cookies and similar technologies for essential functionality, analytics and advertising measurement. Most browsers allow you to block or delete cookies. Blocking some cookies may affect how parts of the site function.

We retain information for as long as necessary to respond to your inquiry, deliver services, and meet legal or business record-keeping requirements. Our current retention period for inquiry and lead information is [PLACEHOLDER: retention period, for example 24 months], after which information is deleted or anonymized.

We use reasonable administrative, technical and organizational safeguards appropriate to the sensitivity of the information, including access controls and reputable third-party platforms. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

• Request access to the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your information, subject to legal requirements.
• Withdraw consent to marketing communications at any time.
• Unsubscribe from emails using the link in any marketing email.

To make a request, contact [PLACEHOLDER: privacy contact email]. We may need to verify your identity before acting on a request, and we will respond within the timeframe required by applicable law.

Our website and communications may link to third-party websites and platforms. We are not responsible for the privacy practices or content of those third parties, and we encourage you to review their policies.

Our services are directed to businesses. We do not knowingly collect personal information from children.

We may update this policy from time to time. The updated version will be posted on this page with a revised "last updated" date. Material changes may be communicated directly where appropriate.

Questions or privacy requests can be directed to Legacy Forge Inc. at [PLACEHOLDER: privacy contact email], [PLACEHOLDER: business phone number, if applicable], or [PLACEHOLDER: mailing address].